Firefox and Heatmaps
Posted on May 24, 2007
Filed Under For The Record, Google, Internet Marketing |
I have long been a big fan of Firefox, and find many things about this platform that are very beneficial to me as a marketer. I can download and use extensions for everything from SEO to ScribeFire, which allows me to blog from the browser. Because I blog so much, I find this a dandy little extension. SEO for FF allows me to view a lot of data about many sites when I do a Google search. It helps me a lot in marketing efforts.
On the Bummarketers Forum a colleague posted the other day about a site that allows you to track activity on your site via a heatmap. I have been interested in heatmaps every since reading about the F theory, and how people look at a web page, and have made changes to my sites accordingly. Susanne gave us a link to Feng GUI, which is a site that generates heatmaps on the fly. On their homepage is a view of recently generated heatmaps, and it is very interesting, indeed. I have to wonder if this is considered a back link to your page. If you view a heatmap of your blog using the FF extension, you will see that heatmap appear on Feng GUI’s home page.
Here is the beauty of it - there is a FF extension that you can download, and it places a Feng GUI icon on the task bar of the browser. On any page you are looking at, you click the icon and it shows you a heatmap of the page you are viewing.
Don’t ask me how it works. It is not dependent on javascript, although you can place a snippet of javascript on your site to facilitate the extension and Feng GUI. How accurate is it? I am not sure, but have been to some sales pages of different marketers and have used the heatmap ability to view the page. The results are surprising. It is worth checking out, I believe. If nothing else, it is fun! Technology never ceases to amaze me…
Peace,
Charlie~
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