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Building A Sustainable Campaign

Posted on January 22, 2009
Filed Under Affiliate Marketing Made Easy |

I don’t know about you, but I get a little tired of being tied to a keyboard day after day. Sure, I can take it on the road with me - it is why I chose to run an internet business. I love to get away - I have a special secret spot where I camp near Angola, Indiana. I can sit on the hill and make money all day as long as the assignments are there.

Being a freelance writer means you don’t get a lot of time to yourself. I got a new guitar and amplifier for Christmas, and have had it out of the case exactly twice since then. That’s not good, no matter how you look at it. I also have a new granddaughter, and she tugs at an old man’s heartstrings to visit and hold. At a month old, she has stolen my heart. But here I sit, pounding away, and researching how residual income is made.

Residual income is of course the income you receive after doing a lot of hard work to get traffic. Your efforts, if they pay off, mean that you have articles and SEO optimization working for you. That is what the “goo-roos” meaning by making money while you sleep. They neglect to tell you that, to get there, you had better be prepared to do a ton of work.

There are two schools of thought here. In one, you write article after article and submit to the directories. The other is building a pay per click campaign and paying for traffic to your site. Which do you think is the best?

The answer may surprise you. Pay per click, although driving instant traffic, does not guarantee sales. If your adgroup isn’t set up right, and you are targeting the wrong keywords, you end up a loser. Even if you are getting clicks, they can be sporadic, and you will be constantly tweaking the campaign and agonizing over every comma and period. Personally, I have enough to worry about. My one and only experience with pay per click cost me $200.00 on a limited campaign. I made $17.97 from that campaign. After that, I set out to find a better way. Note that I did not say “easier.” Pay per click is the “easier” part of the equation.

As a professional writer, I find that it best suits me to write articles and post to directories. I make good use of social bookmarking and networking, and I make every effort to see that my landing page is fully optimized. I know that when my articles hit the top spot in Google, as they inevitably do, that they will remain in place for a long time. I have articles in the top position for competitive keywords that were published in 2005. At Ezinearticles.com I have had 28,613 views on my articles. If they had converted at 5-6%, I would be a millionaire now.

So why am I not? Before, I was driving traffic to my writing and hobby sites. Now that I am serious about affiliate marketing, I expect the same results. I begin writing articles for affiliate marketing the first of this year. I am seeing 100 and better article views a day. In 22 days that isn’t bad. I am also submitting 2-4 articles a day. I am building an empire, and one that will sustain me in income without hammering this keyboard. I go through one keyboard per year writing. I want the next one to last for 10…

Peace,

Charlie~

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